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For this I offer a simple straight-forward answer. Start one or many low investment, high return businesses! Cynical readers will be tossing around expletives at this statement as it is common knowledge to everybody that doing this will ensure profitability, even in the worst of downturns. It is the method of what businesses we should be starting that is this article's concern. My advice is, start an affiliate business! It possesses low initial investment and at the same time maintains high yield characteristics that I believe we should all take note of.
The cost inherent in setting up an affiliate program is fairly paltry. Simple things like hosting, domain name registration, and pay-per-click advertising, are all fairly inexpensive. Compared to traditional physical commerce, affiliate marketing offers a host of benefits with the most useful characteristic being never having to ever stock up on the wares that you are marketing! It also does not require having any physical office, storage or operations space. This translates into never having to pay rent or a mortgage installment! Estimates put US spending on affiliate marketing channels at $2.1 billion dollars for 2008. In terms of your audience however, you are not just marketing to the US. You are marketing to the entire world!
If you have diligently marketed your affiliate products, you stand to make ludicrous sums of money. Since low operating costs are coupled with opportunities to generate extremely high returns, affiliate marketing is the ideal way to generate more income during economic slumps!